Every year, Karachi parents go through the same ritual. As the new school session approaches, they rush to buy uniforms, shoes, socks, bags and stationery, often in crowded shops and markets in the last few days before school starts. Uniform shops that supply specific schools work long hours, and children's clothing stores see their busiest weeks around Eid and the new session.
Selling uniforms and kids' clothes online can save parents a lot of time and help sellers spread out the rush. But children's clothing has its own challenges. Kids grow fast, sizes vary by brand and uniforms must match a school's exact requirements. This post explains how to handle all of this online.
Sizing for growing children
Size is the biggest challenge in kids' clothing. Parents often buy by age, but children of the same age can be very different sizes.
Give a clear size chart that links each size to an approximate age, then add the chest and length of your own garments next to it:
| Size | Approximate age |
|---|---|
| 22 | 4 to 5 years |
| 24 | 5 to 6 years |
| 26 | 7 to 8 years |
| 28 | 8 to 9 years |
| 30 | 10 to 11 years |
Measure your own stock with a tape and write the real numbers in inches, because sizes differ between makers and even between batches from the same workshop. Add simple advice: "Measure your child's chest and compare with the chart. If between sizes, choose the larger size to allow for growth."
In Krobr, size can be a variant on each product, with its own stock level. The variants and stock guide explains how. Our post on sizes, colours and stock covers the basics.
School uniforms need exact details
If you supply uniforms for specific schools, each school's uniform should be listed clearly.
- School name in the product title, if you are an approved or regular supplier.
- Items included, such as shirt, trousers or skirt, tie, belt and sweater.
- Fabric, colour and any logo or badge.
- Boys' and girls' versions, if they differ.
Organise uniforms into collections by school, so parents can find their child's uniform in one place. The products and collections guide explains how.
Be careful with school logos and names. Only use them if you are authorised to supply that school's uniforms.
Generic uniform items
Many items are common across schools, such as white shirts, grey trousers, black shoes, white socks and navy sweaters. List these as general products with clear sizes and colours. Parents often buy several pieces of these at once.
Children's everyday and festive clothes
Beyond uniforms, Karachi parents buy children's clothes for everyday wear, Eid, weddings and birthdays.
- Eid outfits for boys and girls, such as kurta shalwar and frocks.
- Wedding wear for kids, often matching family themes.
- Everyday clothes, such as t-shirts, shorts and casual dresses.
Eid is a peak season for kids' clothing. Upload Eid collections early, during Ramadan, and set a clear last order date for delivery before Eid.
Photos that help parents decide
- Photograph clothes flat in daylight, showing the full item.
- Show close ups of fabric, stitching and any embroidery.
- If possible, show the item on a child, with permission from their parent.
- Show uniforms with all pieces together.
Our post on product photos with your phone has useful tips.
Planning for the back to school rush
The new session is the busiest time for uniform sellers. Planning ahead makes a big difference.
- Upload uniform listings several weeks before the session starts.
- Check stock for every size, especially popular middle sizes.
- Encourage early orders with a small promotion that ends before the rush. Our post on promotions that protect profit explains how.
- Snooze sizes that sell out, so parents do not order something you cannot deliver. The item availability guide shows how.
Krobr tracks stock for each size and warns you when stock runs low. The Stock app on your phone makes it easy to update counts as stock arrives from your workshop or supplier.
Bundles save parents time
Parents love anything that makes back to school shopping easier.
- A full uniform set with shirt, trousers, tie and belt.
- A "two of everything" pack for daily wear.
- A back to school bundle with uniform, socks and a bag.
Bundles raise your order value and save parents from adding items one by one.
Exchanges for wrong sizes
Even with good size charts, some parents will order the wrong size. A clear, fair exchange policy builds confidence. For example: "Size exchange within seven days for unworn items with tags."
Delivery and payment
Deliver across Karachi, with a delivery charge that covers your cost. Set your delivery areas in Krobr. The delivery coverage guide explains how. Offer pickup for parents who prefer to collect from your shop.
Cash on delivery is what most parents expect. Bank transfer works well for larger orders, such as uniforms for several children. Our post on cash on delivery and bank transfer compares both.
Working with schools
Some uniform sellers supply schools directly. If you do, share your store link with the school so they can pass it to parents. A clear, simple ordering page can reduce the stress of the new session for everyone.
In short
School uniforms and kids' clothes have clear peaks, around the new session and Eid. Give age and measurement based size charts, list school uniforms with exact details, organise collections by school, photograph clothes clearly and plan stock well ahead. Offer bundles, a fair exchange policy and cash on delivery. To set up your store, read our guide on selling online in Pakistan without a developer.